From Clicks to Clients: How a Powerful Pinterest Strategy Can Transform Your Business
What if your website designer had a secret tool that helped them not only craft a beautiful website but also ensure it gets found by your ideal customers?
As a web designer, my own website is my most important portfolio piece. Every single element, from the design to the marketing strategy, has a purpose. But the real magic often happens behind the scenes, long before a single line of code is written.
The secret? Pinterest.
When many people think of Pinterest, they see a place for recipes or home decor. But for me, it's a powerful visual search engine and a hidden gem for marketing that helps me deliver incredible results for my clients. Here’s a look at my process and how it helps me grow my business and, by extension, yours.
From Inspiration to Implementation
My creative process starts on Pinterest. It's the first place I go to gather inspiration and get inside a client’s head.
I create private boards to collect everything from color palettes and fonts to layout ideas and visual styles. This allows me to build a mood board that perfectly captures the client's vision before starting the design process. This visual collaboration saves time and ensures the final website is exactly what they dreamed of.
The SEO Powerhouse
My number one goal is to create a website that not only looks great but also works hard to attract new customers. Pinterest is a critical part of that strategy. Just last month alone, my Pinterest profile brought in over 20,000 views, and a significant amount of that traffic came directly to my website.
Every time I publish a new blog post, case study, or client portfolio piece on my website, I create a few Pins for it. Because Pins are essentially visual links back to my site, they act like a massive backlink machine. This signals to Google that my site is an authority, helping my pages rank higher in search results. This same approach is what I use to help my clients get found online.
Showcasing My Expertise and Attracting New Clients
Ultimately, my Pinterest profile is a living, breathing portfolio of my work. It's a key part of my sales funnel.
I create Pins to share the before-and-after results of a website refresh, short videos that explain my design philosophy, and infographics that break down complex topics. This content helps me attract business owners who are actively searching for a solution to their website problems. It establishes me as a professional and demonstrates the value I provide.
Pinterest Checklist: 5 Strategic Tips for Your Business
Want to put the power of Pinterest to work for your business? Here are five tips for creating a powerful Pinterest strategy:
Create a Business Account: This is the most important step. A business account gives you access to Pinterest Analytics, so you can see which of your Pins are performing best.
Focus on Visuals: Your Pins need to stand out in the feed. Use a 2:3 aspect ratio (e.g., 1000x1500 pixels) and create beautiful, professional visuals that grab attention.
Use Strategic Keywords: Pinterest is a search engine, so you need to think like a user. Use keywords in your Pin titles and descriptions that your ideal customer would be searching for.
Connect Your Instagram Feed: One of the easiest ways to get started is to connect your Instagram feed to your Pinterest business account. It auto-links back to your Instagram profile, or you can manually add a link to your website or sales page to drive traffic.
Pin Consistently: To keep your profile active and visible, pin regularly. You can use a scheduler to make it easy to maintain a consistent presence.
Ready for a Website That Works as Hard as You Do?
Pinterest is just one of many tools I use to help small businesses like yours tell their story, reach new customers, and grow their business. A beautiful, high-performing website is the foundation of that success.
If you're ready to get your website up to speed, my $777 Website Refresh offer is designed to give you a professional, high-performing site that meets every one of these must-haves.
Click here to learn more about our $777 Website Refresh and see if it's the right fit for you.
